How It Works

One Platform
Two Perspectives
Infinite Opportunities

Bridging The Gap Between The
Physical & Digital Worlds

Step 01

Register Your Brand

Create a brand profile through the Brand Portal. This is where you’ll administer your heirloom products to your consumers and curate your brand’s digital legacy on SocialProof.

Build A Product Profile

With your brand profile now setup you’re able to build your first Heirloom product. This is your opportunity to set the stage for your product’s digital legacy. In your product’s profile tell your customers what it means to become part of your brand’s ecosystem through your product’s rich backstory. Let them be in awe of what it means to own one of your Heirloom products.

Exclusive Digital Content

Then, and only then showcase to your consumers any exclusive digital content that comes with ownership of one of your brand’s premium Heirloom products. Exclusive digital content formats can vary wildly from videos, to images, to albums, to NFTs, to access codes & etc the list goes on. Once you’ve completed providing your product info, it’s time to pick the right token type for your product.

Step 02

Deploy Your Heirloom Tokens

On your Heirloom’s Product page, choose the most suitable token type for your product and its respective order quantity. Then once you receive your tokens in the mail, apply them to your product line.

Launching Your Product & Heirloom Information Cards

Apart from receiving your Heirloom Tokens, you’ll also receive an Heirloom Information Card for each respective token in your order. This information card should be physically attached to the Heirloom product when it’s sold in stores or delivered to the customer if it’s ordered online. Customers can view the Certificate of Authenticity of an Heirloom at any time by tapping their smartphone to the product’s Heirloom Token. If the Heirloom product is being sold in physical stores, its Heirloom Token is capable of being locked to allow for casual consumer browsing while on the store floor. The same token can then be manually unlocked to become claimable by the consumer at the point of purchase.

Heirloom Pricing

We recommend increasing the retail price of your Heirloomed product compared to its non-Heirloomed counterpart. This increase in price reflects the added consumer value of on product digital authentication, brand added exclusive digital content, and the newly enabled ability of consumers to digitally tether their memories and experiences to their physical product.

Step 03

Claiming Ownership & Brand Digital Content

Upon purchasing one of your brand’s Heirloom products, consumers can digitally claim ownership by linking it to their SocialProof account. From there they can also view any available exclusive digital content as well as add new memories, photos, and stories to their product's digital passport.

Capturing Life’s Most Memorable Moments

For consumers, the Heirloom product becomes an opportunity for them to own a living digital artifact. A product capable of truly growing with them through time. The more they use it, the more its value increases through the aggregation of valuable memories they’ve made and tethered to the item.

Heirloom Personas

SocialProof also offers consumers the ability to create Heirloom Personas. An optional AI personification feature of an Heirloom, where its personality is tailored to its owner based on their attributed Heirloom memories. This serves to deepen the emotional connection and bond any potential Heirloom holder may have with their respective Heirloom.

Authenticated Product Communities

Now with your brand’s Heirloom safely registered to your consumer’s SocialProof account, they can also join your authenticated product communities. This is a place where your brand can interact directly with the authenticated consumers of your product. In authenticated product communities, brands can release their latest product news, poll their customers or even upsell their audience with another one of their products. Regardless of what’s being communicated, authenticated product communities represent a new premier way for brands to nurture their fan base and incite continued loyalty from their consumers in a scalable and maintainable fashion.

Step 04

A Real Digital Legacy

If an Heirloom product is ever resold or gifted, its ownership on the SocialProof platform also transfers with it. The new owner of the Heirloom will inherit the full provenance history of the product; its digital memories and any exclusive brand added digital content attached to it.

Verified Ownership Chains

SocialProof documents any changes in Heirloom ownership as a verified ownership chain. Verified ownership chains provide new visibility for brands seeking to better understand their product’s life cycle after their product’s initial sale to a customer. Ownership chain data also empowers brands to deduce secondary target audiences for their products, unlock hidden consumer trends or even track product wear & tear over time.

Ready To Get Started?

Your Products Deserve A Digital Legacy, So Let's Get Them One!

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